St. Moritz Les Bains

In stock


St. Moritz Les Bains


In stock

Additional information


Hugo Laubi (1888-1959)






40 x 25 in. (102 x 64 cm.)


A; not backed


An unusual, visually distinctive work by Hugo Laubi. This poster for the Swiss resort of St. Moritz depicts the growing glamour of a region increasingly associated with escapism and leisure. Laubi’s poster shows a woman bathing, gazing over the valleys, rivers and hills of St. Moritz in the shadow of the region’s famous alps. The poster is an example of St. Moritz’s popularity not only as a ski and winter sport region, but as a popular, all-year-around holiday destination. While moving away from the rich winter sport history associated with St Moritz, the poster is nonetheless framed by the monumental alps. The viewer’s eye is drawn through the window by the woman’s gaze towards the faraway Alps. Laubi’s poster thus becomes an example of St’ Moritz’s increasingly fluid and diverse reputation as a resort for any season.

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