Hans Thöni (1906-1980)
40 x 25 in. (102 x 64 cm.)
A-; not backed
An original event poster for the 1938 Swiss championships in excellent condition. Hans Thöni’s
stark use of colour forgoes the bright picturesque design of typical mid-century posters in favour of
a dramatic black and white colour scheme. The simplicity of Thöni’s use of colour and the simple
nature of the design highlights the increasingly competitive nature of Alpine sports in pre-war
Switzerland, while also serving as a stark reminder of the impending threat of war.