Paignton, Torbay’s Ideal Holiday Centre



Paignton, Torbay’s Ideal Holiday Centre



Additional information


Tom Eckersley (1914–1998)






40 x 25 in. (101 x 63 cm.)


A; not backed


Tom Eckersley was born in Lancashire in 1914, studied commercial art at Salford School of Art, where he met Eric Lombers. They both moved to London in 1934 to become freelance poster designers, known as Eckersley-Lombers. They were soon commissioned by Shell, the BBC, London Transport, the GPO and Austin Reed amongst others. During WW2 he drew maps for the RAF and after the war continued to design posters, including some for his pre-war clients and also British Railways.  This poster was commissioned by British Railways to promote travel to Paignton in South Devon and is typical of Eckersley’s comic, bold and intrinsically ‘British’ style.

In 1948 Eckersley received the OBE for services to British poster design. He later became Head of Design at the London College of Printing where he helped to establish the first undergraduate courses in graphic design in Britain, and was elected Royal Designer to Industry in 1961.

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